Marketing Manager - Lead Generation (Colorado Springs, CO)

June 8, 2026

Other Jobs To Apply

Job Description

Marketing Manager – Lead Generation (Colorado Springs, CO)

Location: Colorado Springs, CO (Onsite / Hybrid)

Company: Purple Mountain Home Buyers

Position Type: Full-Time | Marketing | Mid-Senior Level

Compensation: $75,000–$90,000 base

Benefits: Health | 401(k) with 4% match | PTO | Growth-Focused Culture

About Purple Mountain Home Buyers

Purple Mountain Home Buyers is a fast-growing wholesale company built on clarity, accountability, and results. We connect great products with great customers through smart systems, strong relationships, and purpose-driven execution.

We’re expanding our marketing team in Colorado Springs and are seeking a Marketing Manager who can drive qualified seller leads through data-driven, multi-channel marketing. This role blends strategic leadership with hands-on execution — perfect for someone who loves making marketing measurable.

Position Summary

The Marketing Manager will plan, execute, and optimize multi-channel lead generation campaigns to fuel our acquisitions pipeline. You’ll oversee direct mail, digital, and offline marketing programs — ensuring every dollar spent drives measurable ROI.

You’ll also manage vendors, maintain brand standards, and ensure accurate data attribution within our CRM. Most importantly, you’ll partner closely with Sales and Acquisitions to ensure lead quality, appointment efficiency, and consistent revenue growth.

Key Responsibilities

Lead Generation & Campaign Management

Drive qualified seller leads in the Colorado Springs market through multi-channel marketing (direct mail, PPC, TV, social, SEO, and more).
Plan and deploy marketing campaigns, ensuring cost-efficient lead generation and ongoing optimization based on performance data.
Oversee campaign calendars, seasonal adjustments, and channel priorities to maintain consistent lead flow.

Performance Tracking & Optimization

Monitor, analyze, and report weekly and monthly KPIs to evaluate ROI and conversion performance.
Use attribution data to refine campaigns, messaging, and targeting strategies.
Conduct A/B testing on ads, mailers, landing pages, scripts, and workflows — implementing insights to improve campaign efficiency.

Collaboration & Alignment

Partner with the Acquisitions Team to align marketing strategies with lead quality, appointment rates, and revenue goals.
Create and refine collateral, appointment confirmations, and follow-up workflows based on sales feedback.

Vendor & Brand Oversight

Manage all marketing vendors — ensuring accurate tracking, clear attribution, and consistent brand messaging.
Maintain and enforce brand standards across all marketing and sales channels (print, digital, and in-person).
Review and edit vendor-produced creative assets for quality, compliance, and consistency.

Market & Competitive Insight

Stay current on local real estate and consumer trends, competitor activity, and industry shifts to identify new opportunities.
Collaborate with vendors and industry peers to develop innovative campaigns and fresh marketing approaches.

Qualifications

Bachelor’s degree in Marketing, Advertising, or Business preferred (not required).
4+ years of marketing experience
Experience managing digital campaigns, CRM systems (Podio, Salesforce, or HubSpot), and marketing vendors.
Strong understanding of attribution, analytics, and campaign reporting.
Comfortable creating dashboards and using spreadsheets for performance analysis.
Excellent project management, communication, and copywriting skills.
Knowledge of both traditional and digital channels:
Must live within a commutable distance of Colorado Springs.

Benefits

Full-time salaried position: $75,000–$90,000/year (DOE)
Health insurance (company-sponsored)
401(k) with 4% company match
Paid vacation and sick leave
Comprehensive onboarding and professional training
Collaborative, high-accountability culture with open communication and growth opportunities
Free beverages and a supportive team environment

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...