Sr. Product Marketing Manager ID-12634

April 24, 2025

Description

Come build the future with us! We are looking for an experienced and customer-obsessed Go-to-Market (GTM) Sr. Product Marketing Manager to drive the adoption and integration of Buy with Prime across eCommerce merchants. In this role, you will develop and execute GTM strategies that enable ecommerce brands to seamlessly implement Buy with Prime, enhance shopper engagement, and maximize conversion rates.

As a B2B Product Marketing Manager, you’ll be responsible for deeply understanding the needs of omnichannel ecommerce brands, positioning our capabilities to meet their needs, and enabling internal and external stakeholders to deliver consistent, value-driven messaging across all customer touchpoints. Your work will directly impact the success of ecommerce brands leveraging Buy with Prime to deliver fast, trusted, and seamless shopping experiences to their customers.

Other Jobs You May Be Interested In

Lead GTM Strategy & Execution: Own GTM planning for product launches, feature rollouts, and integrations to drive merchant adoption and shopper engagement with Buy with Prime.
Customer & Market Insights: Conduct qualitative and quantitative research to understand the needs of omnichannel sellers and inform messaging, segmentation, and feature prioritization.
Messaging & Positioning: Craft compelling and differentiated product positioning that resonates with merchants and drives shopper trust in Amazon’s commerce services.
Sales & Partner Enablement: Equip sales, partner managers, and support teams with the right tools, content, training, and narratives to close deals and support merchants.
Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
Merchant Enablement: Build strategies and content to help merchants implement Buy with Prime across eCommerce platforms.
Campaign Support: Align with demand generation to support integrated marketing campaigns across digital, email, events, and partner channels.
Performance Tracking & Optimization: Define KPIs for GTM success (e.g., merchant sign-ups, integration success, shopper engagement) and continuously refine strategies based on performance insights.
Cross-Functional Leadership: Partner closely with Product, PR, Sales, and Merchant Success to ensure flawless execution.

About The Team

Our vision is to make every merchant wildly successful, wherever they sell, using Amazon-powered solutions. Our two biggest solutions are Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF). BwP is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members.

For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond.

MCF aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers.

Basic Qualifications

6+ years of experience in B2B product marketing or product management, ideally in eCommerce, checkout/payment, social media, or merchant enablement platforms.
Demonstrated success in driving GTM strategy and execution for technical or service-based products.
Strong understanding of eCommerce ecosystems, direct-to-consumer (DTC) brands, and third-party integrations.
Exceptional storytelling, writing, and presentation skills with documented examples of work.
Strong analytical mindset and experience using customer insights and performance data to drive decisions.
Experience working with cross-functional teams in fast-paced, matrixed organizations.
Bachelor’s degree in marketing, business, technology, and/or relevant field of study.

Preferred Qualifications

Experience with conversion optimization strategies and shopper engagement techniques.
Familiarity with Shopify, BigCommerce, WooCommerce, Adobe Commerce, or other eCommerce platforms.
MBA or advanced degree in marketing, strategy, or a related field is a plus.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...