Sr. National Account Manager, Whole Foods

October 25, 2025

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<div class="content-intro">**Internal Job Posting** This posting is intended for current Vital Farms employees. If you are not an employee, please visit our <a href="https://vitalfarms.com/current-job-openings/">careers page</a> to view available opportunities and follow the appropriate application process. </div> <span data-ccp-parastyle="Default" data-ccp-parastyle-defn="{"ObjectId":"272499da-5523-5969-b17c-4f82c0ce3910|1","ClassId":1073872969,"Properties":[469775450,"Default",201340122,"2",134233614,"true",469778129,"Default",335572020,"1",469777841,"Calibri",469777842,"Calibri",469777844,"Calibri",469769226,"Calibri",335551500,"0",268442635,"24",335559740,"240",201341983,"0",335559739,"0",201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777843,"Calibri",201341986,"1"]}">Vital Farms – Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time! At Vital Farms, we’re proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We’re committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it. Your Role: Reporting to the Senior Director of Sales, Natural and Food Service, the Sr. National Account Manager - WFM and Amazon, will further deepen our business and relationships at two of our most established and strategically important retailers in our business. We are looking for a thoughtful, data driven leader, with the ability to harness omni channel expertise with thought leadership to better evolve our connectivity and reach within these customers. A successful candidate will have strong sales experience, building customer specific business plans and strategies within the natural/eComm landscape, establishing multi-level relationships with key customers, and be able to lead a high functioning sales professional. Collaboration with internal Vital Farms partners (Business Development and Category) and the cross-functional HQ team (marketing, shopper marketing, supply chain, finance) is critical to success in this role. What You'll Do: Sales Strategy and Execution <ul> <li data-leveltext="·" data-font="Symbol" data-listid="43" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Lead the Whole Foods Market and Amazon business, while leading and developing a Sales Analyst to help support the business. </li> <li data-leveltext="·" data-font="Symbol" data-listid="43" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Develop account specific strategies for both brick and mortar and omni, to drive sales growth and increase market share in alignment with Vital Farm’s overall sales, distribution, and KPI goals and objectives.</li> <li data-leveltext="·" data-font="Symbol" data-listid="43" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Drive alignment with WFM and AMZ at the headquarter in JBPs and T2Ts, influencing mutual goal alignment that are achievable and aligned with our internal company objectives. </li> <li data-leveltext="·" data-font="Symbol" data-listid="43" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Conduct regular business review calls to identify customer needs, promote products, optimize promotional plans and drive sales growth.</li> <li data-leveltext="·" data-font="Symbol" data-listid="43" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Identify sales opportunities, analyze market trends, and stay up to date on competitor activities to optimize sales strategies. </li> <li data-leveltext="·" data-font="Symbol" data-listid="43" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Collaborate cross-functionally with internal teams to ensure alignment of sales objective and execution plans. </li> </ul> Team Management and Customer Relationships <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Build and promote strong, long-lasting strategic customer relationships by partnering with their leadership teams and understanding their needs (Whole Foods Market and Amazon).</li> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Manage relationships and agreements with brokers and distributors, setting goals/targets and ensuring execution.</li> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Continuously expand the customer base and identify new business opportunities to increase market penetration.</li> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Work across the People Team and Sales Leadership to ensure the development of people in span of control through PD and QC processes throughout the year </li> </ul> Sales Reporting and Analysis <ul> <li>Leverage customer and syndicated data to track consumption, distribution, pricing and sales to ensure the team is on track to hit company goals. </li> <li data-leveltext="" data-font="Symbol" data-listid="47" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Plan annual promotional plans and ensure trade spending is effective and driving distribution growth targets.</li> <li data-leveltext="" data-font="Symbol" data-listid="47" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Evaluate sales promotional/trade spending and effectively track ROI.</li> <li data-leveltext="" data-font="Symbol" data-listid="47" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Identify emerging markets and market shifts while being fully aware of new products and competition status.</li> <li data-leveltext="" data-font="Symbol" data-listid="47" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Conduct monthly and annual reviews to drive accurate and timely forecasts for expected demand, trade plan, and promotional trade spend. </li> </ul> What You Bring to the Table: <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Bachelor’s degree required, or equivalent work experience.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Minimum of 7+ years of successful CPG experience specific to natural sales, national account management, category management, omni channel or related field. Dairy/Refrigerated experience preferred.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Demonstrated success and strong understanding of the natural retail and omni channel landscape, including knowledge of key players, market dynamics, and industry trends. Preference given to candidates with experience working with the following: Whole Foods, Amazon, KeHE and UNFI. </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Must be located in Texas with ability to travel 40-50% for customer appointments, internal meetings, trade shows, etc. </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Established relationships and demonstrated success working with key retailer accounts, along with leading grocery broker and distributor relationships. </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Proven track record of successfully developing annual plans to advance the company position at both the strategic and operational levels in the long and short term.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Proficient with leveraging syndicated data (IRI/Circana, Nielsen, and/or Spins) to build sales presentations and analyze business performance.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experience managing a broker network, keeping them engaged and your business top of mind; as well as experience driving direct customer management.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Demonstrated successful engagement of Top to Top/JBP meetings with Senior Leadership and Executives at key retail partners to align joint plans.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Proficient in Trade Analytics and Software like Blacksmith (selling price, margins, etc.)</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Has developed and led highly functioning sales individuals and/or team.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Excellent skills in the following areas: listening, presentation, negotiation, analysis, customer service, selling, communication, organization, leadership.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">High proficiency with Microsoft Office (PowerPoint, Excel, and Word)</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">You’re no hero – You know the power of teamwork and celebrate the work of others before your own.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.</li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">We recognize that talent comes in many forms. Even if you don’t meet every requirement, we encourage you to apply. You may have strengths we haven’t yet considered! </li> </ul> What We Bring to the Table: <ul> <li>A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.</li> <li>Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).</li> <li>Generous retirement contributions: 401(k) + 3% Contribution from Day 1.</li> <li>Free eggs and butter (yes, really!), along with friends and family discounts. </li> <li>Fun team SWAG that will make you the talk of the town.</li> <li>Professional development opportunities and an amazing team dedicated to your growth.</li> </ul>

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