Sr AdTech BD Lead, AdTech Business Development ID-13482
Description
Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, and partners. Our Ad Tech suite — including Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC) — allows our customers to leverage Amazon's unique media, audience, and shopping assets to drive growth for their business.
Amazon Ads is seeking an innovative, results-oriented, customer-centric leader to help build our data clean room and audience partnerships. You will drive the strategy, execution, and ultimate adoption of technology partnerships for Amazon Ads, including (but not limited to) Amazon DSP and Amazon Marketing Cloud. These partnerships will enable advertisers to easily uncover new audience insights, further personalize their messaging, and better measure campaign success with Amazon, fueling the overall growth of Amazon’s technology suite. In this role, you will develop first of its kind partnerships to drive data unification through identity providers, customer data platforms, data providers, and data management companies (to name a few). You bring thought leadership on where our relative advantages or risks lie, along with current trends around innovation, consolidation, and customer adoption. You have solid business judgment with a track record of strong external and internal relationship management, and ability to map the intersection of customer needs, partner priorities, and Amazon priorities. You thrive in ambiguity, and are excited to own and build a nascent program with a new segment of partners.
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Responsibilities
Own, create, and lead the execution of the strategic growth plan with technology partners
Manage entire commercial process, including but not limited to: opportunity identification and scoping, commercials, GTM alignment and launch, and ongoing partnership planning
Work with Sales, Product, and Solutions Architecture leadership to prioritize customer integration needs, validate demand, and align on goals
Define proofs of concept and use cases, in partnership with AdTech Solutions and Product teams
Lead deal negotiation, coordinating with Legal, Product, and Corporate BD where relevant
Increase the total number of integrations globally by sourcing and enabling technology partners
Own revenue and adoption goals associated with your partners
Develop joint GTM with partners, including shared goals, target lists, pitch support, and business reviews
Engage with advertisers and internal sales teams to facilitate seamless access to technology integrations
Drive co-sell strategy and execution with AWS, including developing joint solutions and GTM
Develop framework for premium partners including marketing support, sales support, feedback loops, tools, and processes
Assist with operational tasks critical to the success of the overall program, including reviewing marketing content, driving business reviews, and managing internal communications on progress of the program
Location is flexible between NYC, LA, CHI, SEA, SF.
Basic Qualifications
- 5+ years of developing, negotiating and executing business agreements experience
- 5+ years of professional or military experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
Preferred Qualifications
- Experience interpreting data and making business recommendations
- Experience identifying, negotiating, and executing complex legal agreements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.